About Us

S29 Women Owned and Operated Lindsey Pepe

We launched S29 Consulting with a simple vision: to do great work for brands that are ready for what’s next. Our goal is to help brands overcome growing pains and provide relief to smart but stretched-thin business leaders and managers. Through our experiences in growth marketing, communications, and humanity—and the talents of the incredible humans we’ve met throughout our careers and brought along with us—we can take your brand from flail to flourish.

Ready to reach the next level of growth?

We can’t wait to be part of it.

Get Started

The driving force behind our solutions: our values.

We’ll say it again: we’re not your typical marketing agency. That means we don't rely solely on our growth-enabling services or creative marketing solutions—our core business values drive everything we do and empower great results for the businesses we partner with.

S29 Consulting believes in being:

People first.

This isn’t just a line for us. We put our people and their wellbeing first—really and truly. And we say no to hustle culture that burns people out.

Transparent + empathetic.

Building genuine connections with our clients and with each other is important to us. We understand your challenges...we've been there!

Collaborative + empowering.

Our team isn't just a collection of resumes. We’re united by our values, a drive to excel, and mutual respect, and we bring a unique blend of expertise to every project.

Forward-looking + adaptable.

The marketing landscape is constantly evolving, and so are we. We're a curious bunch, always learning and seeking new strategies.

“I've always been drawn to the idea of building something meaningful. My jewelry studio was my first foray into entrepreneurship, and it was a wild ride, from my kitchen table to a successful brand. I learned so much about running a business, and it gave me the confidence to start S29 Consulting, where I can focus on my first love, marketing, while living a more intentional life.

Now, Danielle and I get to help others grow their businesses.” - Lindsey

Personal interests: Good food, good wine, fitness, traveling with her husband, and experiences that enrich her soul

Lindsey Pepe, Founder

Resourceful, emotionally intelligent, adaptable, resilient, strategist & problem-solver

Lindsey has led organizations through crisis, growth, and transformation, building a successful business and brand at the height of the pandemic. With a unique, far-ranging background across industries and companies and a dedication to helping clients reach their goals, she understands the unique needs and nuances that make successful partnerships work.

Experience: In-house and agency, companies of all sizes across countless industries, and even as a solo entrepreneur

Specialties: Strategic planning, growth marketing, organizational transformation

Personal interests: Good food, learning how to golf, enjoying beach time, boating, cherishing her family time

Danielle Hooker, Co-Founder

Collaborative, enthusiastic, analytical, creative, innovative strategic partner & growth strategist

Danielle has nearly two decades of corporate and nonprofit experience across the education and technology sectors, creating new revenue streams through storytelling and strategic relationship-building. With her ability to blend creativity with analytical thinking, she drives success and growth through strategies that are both imaginative and data-driven.

Experience: Corporate and nonprofit experience spanning education and technology

Specialties: Channel marketing, sales enablement, strategic partner development

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